OUR STORY
ritual. was built on one simple belief: progress doesn’t come from big moments, it comes from showing up again even when things get tough.
Our training plans at have been developed by Matt Dove, a coach who’s spent years in the real world of running, experiencing the highs and lows of ultra running and keeps going back for more... Matt is passionate about coaching, racing, testing and refining his training programs all while having fun. These plans aren’t theory-heavy or trend-led. They’re proven, practical, and shaped by experience on the road, not just on paper.
Run the ritual.
Return tomorrow.
Train now
Looking for bespoke coaching?
We offer bespoke coaching is one-to-one, tailored training built around you — your schedule, your goals, your life.
No templates.
No copy-paste plans.
Just thoughtful structure, honest feedback, and steady progression.
You bring the commitment.
We bring the clarity, experience, and a bit of fun along the way.
Built for runners who want guidance, accountability, and a plan that actually fits — and keeps fitting, week after week.
